1. Honestly or Seriously
If you have been carrying on a sales pitch and insert either of these words in to your spiel you are implying anything you said before this moment wasn’t truth. This is a huge mistake many salesmen make. They think inserting one of these words makes the customer feel like you are a genuine and honest individual, but they are detrimental.
When you say “but, seriously” or “let me be honest with you”, you are really sending a message (subconsciously) to the customer that what you have been saying up to this point could be not true, a lie even. Sure, maybe a customer here or there might not notice, but you are opening up a space for doubt in the mind of the potential client and $$$.
How to avoid saying “honestly” or “seriously”? Be honest.
Stay tuned next week for a few more words that must be kept out of your sales pitch.
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